While most catalogues restrict the size guide to a boxed table on the last couple of pages, I liked this effort from James Inglis.
There’s a very easy to follow, step-by-step guide to finding the right size. There’s even a telephone number to call if customers come across any stumbling blocks. Once armed with their shoe size, width and in-step, customers then head online to enter their measurements and work out their “personal fitting profile” as well as receive recommendations on brand and style that would be best suit. One small snag in an otherwise excellent idea; the website is under construction so I couldn’t quite put it all to the test. In theory, James Inglis is definitely taking a step in the right direction (…sorry)—MT