tag:blogger.com,1999:blog-1424755848165718443.post7654611965425868742..comments2023-02-07T11:55:31.185+00:00Comments on CataBLOGue e-business: What we learned from 150 marketing emailsCatablogue e-business.http://www.blogger.com/profile/11811891865944598781noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-1424755848165718443.post-38230574512675157582010-09-08T07:39:33.110+01:002010-09-08T07:39:33.110+01:00If you use personalization correctly in your email...If you use personalization correctly in your email marketing campaign then you will have a better chance of creating a relationship and a bond between the customer and your brand. This is really important and it is just as important to ensure the personalization is done correctly.stainless steelhttp://www.stainlesssteelplate.co.uknoreply@blogger.comtag:blogger.com,1999:blog-1424755848165718443.post-29865920408209711402009-07-27T11:20:31.771+01:002009-07-27T11:20:31.771+01:00Firstly, great article by Sherry!! And very true a...Firstly, great article by Sherry!! And very true and relevant! The number of times that I have had a similar converation with clients, outlining the relevance and importance of personalisation. <br /><br />I also agree with Sanjay, though. You really ought to personalise your emails properly nowadays, which is relatively easy to do - as long as you have collected relevant info from your customers. <br /><br />And if you don't have that information? Get an email out to invite your customers to fill in a survey. We have literally just finished a similar survey for one of our clients!Gareth Nicholashttp://www.mailthemarket.co.uknoreply@blogger.comtag:blogger.com,1999:blog-1424755848165718443.post-8164277384019109302009-07-23T09:41:05.338+01:002009-07-23T09:41:05.338+01:00Personalisation is important, however, consumers n...Personalisation is important, however, consumers now require more than just their name to be included within the email. Personalised content is the way forward - retailers need to be savvy with their email marketing and include products or services that recipients want to recieive as an individual not mass market. <br /><br />A few years ago, consumers viewed spam as an email they didn't sign up for. Now consumers view spam as irrelevant content. <br /><br />It's time to get relevant.<br /><br />Sanjay Vadher, Tangent OneSanjay Vadherhttp://www.tangentone.co.uknoreply@blogger.com