Donald Russell, a purveyor of top-quality meats and poultry “gets it”. The photography is positively mouth-watering, with almost every cut of meat getting at least a quarter of a page worth of space. But the company also knows that consumers may need more persuading in order to part with £26 for just 16 sausages. So alongside appetite-whetting photos there are customer testimonials, logos of awards won, recipes, cooking instructions, tips on creating the perfect bar-be-que, and lots more. In one word: yum.--MT
Friday, 19 March 2010
Catalogue creative we love: Donald Russell
A picture is worth a thousand words. So I will keep this post brief to focus on the excellent photography in the spring 2010 Donald Russell catalogue. Having landed on my doormat just this week, this is already a serious contender for catalogue cover of the year.