Monday, 11 April 2011

Boden wins Catalogue e-business Readers' Award

Boden, the multichannel retailer of apparel and accessories, emerged victorious as the winner of the inaugural Catalogue e-business Readers’ Award. Announced at the annual ECMOD Direct Commerce Awards evening, which was held on 6th April at the Lancaster London hotel, Boden’s assistant marketing manager Matt Finn was at the event to accept the award on behalf of the business.

Commenting on the win, Finn said that part of the business’s success and a reason it may be admired among its peers is that the “brand permeates through the company” and that founder Johnnie Boden leads the business from the front. In other words, while Johnnie Boden is the “keeper of the brand”, the entire organisation lives and breathes it.

This year Catalogue e-business magazine teamed up with the ECMOD Direct Commerce Awards to introduce a new category. Open to all readers of Catalogue e-business, the Readers’ Award asked individuals to nominate the direct commerce business they hold in the greatest esteem.

After receiving 462 votes, it was too close to call so the list was whittled down to seven finalists including Asos, Boden, Charles Tyrwhitt, Kiddicare, Lakeland, Net-a-Porter, and The White Company. It fell to delegates at the CatEx Round Table Day—held on the same day as the ECMOD Direct Commerce Awards on 6th April—to cast their votes so that the outright winner can be named.

Boden was presented with the trophy during as part of the ECMOD Direct Commerce Awards evening. For more on Boden, and the other finalists, look out for our May issue. Click here to find out about subscribing.

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