Wednesday, 21 March 2012

Dart's data--the online issue

Last week we looked at recent stats from the ecommerce sector. This week we continue the ecommerce theme and examine the latest online shopping trends as well as some interesting facts about customer reviews.

• The WorldPay eCommerce Basket survey shows that UK online shoppers spent more than £3,370 on ecommerce websites in the last year. Forty percent of shoppers bought online at least four times a month and nearly 60 percent shopped up to three times a month, with 10 percent saying that in an average month they purchased products online 10 or more times. The survey, which polled 2,000 online shoppers in the UK, found that shoes were the most popular fashion and clothing item to be bought online. The most expensive fashion and clothing item bought were handbags, with women spending an average of £187 per order.

The WorldPay study also highlights that men are more prolific online shoppers, spending an average of £3,495 a year compared to women who spent £3,120 a year. Men spent £145 more a year on electronics, £150 more on lifestyle and entertainment products and £235 more on travel. Conversely, women spent more on fashion and clothing with an average of £315 compared to £188 by men.

• A recent study by Feefo, the online feedback forum, revealed that women are the fairer sex when it comes to online reviews with women providing more constructive criticism, but men being twice as likely to write a review. In the research, which collected more than four million responses for the likes of The White Company, Crew Clothing and Not On The High Street, also shows that women are twice as likely to spend time writing reviews at work, with men preferring to use a home computer. The survey also shows that young men in the 18-34 age bracket and men aged 55 and older were the most common reviewers, while women aged between 35 and 54 were the most likely to be engaged in a review.--JD

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