Sunday, 9 June 2013

Home Leisure Direct wins Direct Commerce Readers' Choice Award

As part of the ECMOD annual celebration of excellence, the Direct Commerce Readers’ Choice trophy is given to companies that have demonstrated an affinity with their customers and the wider sector.

It is awarded for continuous innovation and customer service and this year is a fitting tribute to the commitment of the team at Home Leisure Direct, which received comments like “great branding”, “sophisticated website” and “super-clear communications”.

Bristol-based Home Leisure Direct was selected as a business which innovates, inspires and consistently delivers exceptional service, making it one of the most sought-after accolades of the ceremony. Watch the video below to see the Home Leisure Direct team pick up their trophy at this year's venda-ecmod awards, which took place at Stamford Bridge, the home of Chelsea Football Club on 18th April.

Founded in 2007 by husband and wife team Michelle and Andy Beresford, the idea for Home Leisure Direct came after they spotted a gap in the UK market for style-conscious customers who wanted to create games rooms in their own homes.

The duo instantly set about sourcing what has now become the largest selection of games room equipment in Europe. From their humble beginnings with a small home office and an old computer, 2012 saw the business move into a large showroom in Elberton, where it now employs six staff. Last year also saw the company undergo a rebrand and launch a new version of the website, a dedicated mobile site, Home Leisure TV and a raft of behind-the-scenes improvements to enhance the customer experience with the help of digital agency Bluebox.

With customers all across the UK and Europe, the Beresfords have seen their business go from strength to strength. The website has been a consistent success and since 2008 turnover has increased by more than 1,300 percent. What’s more, sales this year have risen 34 percent despite the much-publicised tough trading conditions. These achievements are testament to the passion and commitment of the entire Home Leisure team, its suppliers and of course, its customers.--MT

The Direct Commerce Readers Choice award was sponsored by Sanderson

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