Mail Media Centre, a website of business-building content from Royal Mail, recently published two utterly brilliant articles on print catalogues in the 21st century, written by a true wordsmith.
Okay, okay. Here's the real story: Mail Media Centre, a website of business-building content from Royal Mail, recently published two articles on print catalogues in the 21st century, written by yours truly, Sherry Chiger, editorial director of Catalogue e-business.
If there's any brilliance to be had in the first article, "Do Print Catalogues Have a Future?", it's down to the five cataloguing pros I interviewed: Christian Robinson, managing director of Firebox.com; Nick Begy, marketing director of Baker Ross; Paul Cunningham, managing director for Aspace; Dara O'Malley, managing director of House of Bath; and Wayne Lysaght-Mason, managing director of Ironmongery Direct.
The second article, "How to Make Print Catalogues Work with Online Marketing", offers 10 tips to help you get the most from both media, gleaned from my experience covering what all of you have been doing.
So do take a gander, and let me know what you think. Thanks!--SC