Online experts tell us that we need to include buyers’ guides on our websites to lift conversion rates, establish ourselves as leaders in our niche, and increase website stickiness. As they’re so useful, why limit the guides just to our websites? Here’s an idea to steal from IT products etailer OYYY.co.uk: Send buyers’ guides in your enewsletters.
In its email titled Inkjet or Laser...which is right for you, OYYY explains the difference between an inkjet and a laser printer, providing information on advantages and disadvantages of both as well as a selection to choose from. This approach could be applied by other retailers in different sectors. Think LCD or plasma TV, dog harness or regular collar, three-wheeled or four-wheeled baby buggy, the possibilities are almost endless.--MT