Tuesday, 24 August 2010

Huh of the day: Carr and Westley

I feel like I have been transported back in time. It’s not because the clothing range of Carr & Westley is reminiscent of a bygone era, it’s because the entire catalogue is in black and white. Well, apart from the red “save ££” signs plastered all over it.

Black and white? I don’t get it. When buying clothes, the first barrier to purchasing by mail order or online is that you can’t try the clothes on. The second barrier is not being able to see enough detail—and colour is top of that list.

I suspect that printing in two-colour is cheaper than four-colour, but with a fashion catalogue this could be a false economy. Customers need to know the colour of the garment—in black and white they can’t see the difference between “dusky” and “blush” pink. How red is the red dress? And am I the only person that had to look up delft blue?--MT

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