Subscribers to the free weekly CataloguesCatalogues enewsletter will no doubt be familiar with the Insight section offering strategic and tactical advice for distance sellers.
If you don't subscribe, here's a taste of what you're missing. The following are our five most-popular Insight articles since January 2010.
What we learnt from 188 pre-Mother's Day emails--if you thought that most of the email newsletters received in the days prior would contain a special Mother’s Day offer, think again.
Five questions to ask before moving to a new web platform--because choosing a web platform can be such a complicated process, here are five questions you should ask yourself before committing to a new system.
Twelve ways to reduce cart abandonment--minimising cart abandonment is an ongoing process. Online merchants need to continually review their checkout process to ensure it isn’t too complicated, too long, and that it doesn’t ask for too much unnecessary information from the customer.
Then and now: Glasses Direct--comparing and contrasting a 2010 Glasses Direct catalogue with one mailed in 2008.
The January Catalogue Log--after receiving just 62 catalogues in December, it was somewhat of a relief that volume heralding the new year was back to a more respectable 131 catalogues.
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