Wednesday, 8 September 2010

Personalisation fail

We received a pen in the post today. Nothing unusual about that, I’m sure we've all received countless offers to personalise our corporate stationery.

What makes this pen extra-special is that it has a photo on it as well as our logo and address. The sender is obviously trying hard to win our business; it was after all “a labour of love and I hope you agree it looks terrific”, says the covering letter.

In its endeavour to send us something that was truly unique, it took an image from our website. That honour goes to Richard Dalziel—one of our unsuspecting independent contributors who, according to this particular stationery supplier, is now the face of our brand.

Moral of the story—if you’re going to try your hand at personalisation, first do your homework about what you are going to personalise.—MT

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