Wednesday, 22 May 2013

Catalogue we love: George

Heading straight to the top of the class is George with its second-ever catalogue.

Received towards the end of April, the catalogue adheres to several best-practice guidelines.

The bright and inviting front cover highlights clear benefits of shopping with George, such as free delivery to store and an “exclusive” discount.

The back cover repeats the discount and features a call to action to check out the website for “even more”.

Inside, page 3 does a great job of advising customers how they can shop and further promotes the discount, while the rest of the catalogue uses QR codes, celebrity style ideas and cross-selling tactics to engage with customers.

My only criticism is that at only 16 pages, it left me wanting more. —MT

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