Email we love: Feelunique

How’s this for a really clever—and sensible—use of technology? I placed an order with beauty products etailer Feelunique and instantly received an order confirmation email. So far, so standard.

A couple of days later my order was delivered and signed for by my boyfriend while I was not at home. I received an email just two hours later: “your recent order was successfully delivered to you at 11:48 today & was signed for by…” followed by a screenshot of my boyfriend’s autograph. Nifty, eh?—MT