Diarise this

Here’s a smart way to let your customers know of an upcoming product launch, sale, or other event that requires them to visit your website or call your sales line.


In its latest email, Asos.com invited customers to download a reminder to their Outlook email programme that the new Mango range launches tomorrow. Of course it only works if your customers use Outlook to receive your emails (and not Gmail or Hotmail), but I think it’s a neat little widget. Surely a great way to drum up traffic to your site at specific times, assuming you can cope with that traffic that is…—MT