Click your support

You’ve probably sent all your Christmas cards already, so here’s an idea for next year. A lot of companies these days send Christmas e-cards and give the money they save on postage to charity. But why not take the e-card concept a step further?

I received an email today from fashion etailer Asos that read: “Asos.com will donate 10p to the [Udayan Care] charity on behalf of every customer who shows their support by clicking here”.

If just 5 percent of Asos.com’s registered user base clicks through, the company will raise roughly £13,500. This is such a fantastic idea, and so easy for the consumer. I’d like to see more of this next year, especially from the big players. Smaller companies can get involved too, perhaps a penny for each click, or a sum for every 1000 clicks. How about it? --MT