Subject: “You Can Hurry Love - Order by 5pm Friday to Spoil Someone Special!”
Why we love it:
We’re not really the romantic type, nor are we particularly organised when it comes to buying gifts, so that’s why this email from Firebox won us over. Received on Thursday, 10th February, there were a mere two working days to secure a present for our sweetheart. But Firebox reassured us, and the rest of its customers, that all wasn’t lost—we could still beat the last-order deadline.
Debenhams
Subject: “P.S. We love you...”
Why we love it:
This was suggested to us by BrightMinds’ IT and web manager, Joshua Geake for its “simple and remarkably apt” subject line. And we agree. There’s something for everyone in the email: an outfit for a night out, gifts for her and him, chocolate and champagne indulgence and best of all, the chance of winning a weekend away. And we said we weren’t romantic…
Bakker
Subject: “Bakker wishes you a happy Valentines day”
Why we love it:
We’re not sure we love it, but it certainly made us sit up and take notice. Sent on the 14th, the email wished us a happy Valentine’s Day. Making us feel even better, Bakker announced “Our customers love flowers, we love our customers!!” alongside a big picture of a bouquet of roses. Well, at least someone sent us flowers. The image almost led us to believe that this lovely arrangement was free with our next order, until we scrolled down a little further to see that a bundle of six towels was the free gift. We’re pretty sure “Huh?” wasn’t the desired the reaction.--MT
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