ECMOD Direct Commerce Conference

Now in its 21st year, the ECMOD Direct Commerce Conference 2011 will feature top US speakers as well as home-grown talent. Taking place at the Business Design Centre in London on 30th November and 1st December, the multitrack conference covers a vast range of topics geared to helping direct sellers from all sectors optimise business performance.

US ecommerce guru Amy Africa returns to ECMOD this year to lead a session titled 40 website must dos on 30th November. While the following day, fellow Americans Dan Lowden of mobile commerce specialist Digby and Direct Commerce contributor and systems expert Ernie Schell will discuss making mobile work for multichannel.

Among the UK speakers, Peter Harris takes to the stage to tell the Hotel Chocolat story and respected UK entrepreneurs including Dwell’s Aamir Ahmad, Worldstores’ Joe Murray, Charles Tyrwhitt founder Nick Wheeler and Scotts & Co chairman Nigel Swabey, among others, will talk business growth in the Gallery Hall—a theatre-style space within the Business Design Centre capable of seating 600 delegates. 

Check out also the Digital Leaders track for the latest on emerging technologies. Sessions include maximising online ROI, led by Matt Curry of Lovehoney and Amberlight’s Jeremy Swinfen Green; Geoffrey Barraclough of BT Expedite, Will Dymott of Lyle & Scott and Mick Rigby of Yodel Mobile on m-commerce and Andrew Copeland of Webgains on behavioural retargeting on performance metrics. And don’t miss Facebook’s session on social commerce.

There’s plenty also on offline techniques, including profit by design, hosted by catalogue design specialists Tony Adams of TA Design and Ian Simpson of Catalogues 4 Business; the secrets of success in TV Shopping led by Mike Hancox of Ideal Shopping Direct, Pete Mills of The Broadcast House and Stuart Paver of shoe retailer Pavers. On back-end processes, Direct Tech’s Joe Palzkill will discuss optimising inventory.

In addition to a new venue, this year’s ECMOD is colocated with Data Driven Business Week’s exhibition and Conversion Conference, eMetrics Marketing Optimization Summit, and Predictive Analytics World conferences. A specially designated zone of the ECMOD Direct Commerce exhibition floor will feature Data Driven Business Week sponsors and exhibitors—providing added value to delegates and visitors. The exhibition is, once again, free-to-attend and visitors can preregister by visiting www.ecmod360.co.uk.

When: 30th Nov – 1st Dec 2011
Where: The Business Design Centre, Islington, London
Web: www.ECMOD360.co.uk/conference