Wednesday, 16 September 2009

Oh, you mean that "FU"


The two of us here at Catablogue e-business had differing reactions to the typographic logo on this page from the autumn Fashion Union catalogue. The more good-natured colleague thought it was meant to spell out "FUNNY", with the heart standing in for an "N". The misanthrope of the team (okay, that would be me) thought that Fashion Union was giving New York a two-finger salute, or as we say in New York, flipping the city the bird. Surely I'm not the only one who didn't immediately get that the "FU" was short for "Fashion Union" and not something far ruder.--SC

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