The subtle sell

I like to think of myself as a bit of a film buff. So of course I was delighted when music and DVD etailer The Hut, which I am following on Twitter, started “tweeting” famous lines from films. There are no prizes for getting the right answer though—“the feeling of being right is all you need”—it told the first person to guess correctly. It promised a second helping at 12 noon, but it’s 2pm and I’m still waiting.
More consistent with its postings is PenguinBooks. All day it’s been asking its Twitter followers to guess literary quotes or famous first lines from books. Again, no prizes for being first, but a fun way to engage with potential customers nonetheless. And merchants can monetise this by linking to the film, or book, available to purchase on their sites. I’m waiting for The_Hut to play “name that tune”, but when will I get my work done?--MT