An offer not to be sniffed at

Last time we blogged about swine flu as a marketing opportunity, we wondered how direct sellers were going to work it into their customer communications. We had to laugh out loud when Traidcraft posted this little gem on Twitter just a few moments ago: "With #swineflu worries mounting, if you’re looking for tissues, get ethical ones. Ours are on special offer. http://tinyurl.com/osu3cv" --MT