Mid-year catch-up: the 6 most popular Insight articles

A regular section of the weekly CatalogueCatalogues newsletter, Insight offers tactical tips and strategic advice on a different topic in each issue. The following were most popular articles with enewsletter subscribers in the first half of 2012 as measured by click-throughs to the Direct Commerce website.

1. January Catalogue Log
In a nutshell: we look at the reasons why we only received 61 catalogues in January.

2. Five tips for getting ahead on Pinterest
In a nutshell: handy advice to make the most of this increasingly popular social network.

3. Top tips to taking advantage of Valentine’s Day online
In a nutshell: a selection of tips to make the most of Valentine’s Day, which could easily be applied to other key retail events. Olympics, anyone?

4. Seven tactics to make email marketing more personal
In a nutshell: research reveals three-quarters of UK etailers fail to personalise email communications, so what can you do about that?

5. Six tips on choosing an ecommerce provider
In a nutshell: choosing the right ecommerce provider and ultimately the right ecommerce platform on which to run your website can be a difficult decision. But it doesn’t have to be.

6. What we learned from 48 Valentine’s Day emails
In a nutshell: in our second Valentine-themed post of the top six, we explore what the most romantic day of the year means in terms of email marketing. --MT