Showing posts with label Insight. Show all posts
Showing posts with label Insight. Show all posts
Wednesday, 27 June 2012
Mid-year catch-up: the 6 most popular Insight articles
A regular section of the weekly CatalogueCatalogues newsletter, Insight offers tactical tips and strategic advice on a different topic in each issue. The following were most popular articles with enewsletter subscribers in the first half of 2012 as measured by click-throughs to the Direct Commerce website.
1. January Catalogue Log
In a nutshell: we look at the reasons why we only received 61 catalogues in January.
2. Five tips for getting ahead on Pinterest
In a nutshell: handy advice to make the most of this increasingly popular social network.
3. Top tips to taking advantage of Valentine’s Day online
In a nutshell: a selection of tips to make the most of Valentine’s Day, which could easily be applied to other key retail events. Olympics, anyone?
4. Seven tactics to make email marketing more personal
In a nutshell: research reveals three-quarters of UK etailers fail to personalise email communications, so what can you do about that?
5. Six tips on choosing an ecommerce provider
In a nutshell: choosing the right ecommerce provider and ultimately the right ecommerce platform on which to run your website can be a difficult decision. But it doesn’t have to be.
6. What we learned from 48 Valentine’s Day emails
In a nutshell: in our second Valentine-themed post of the top six, we explore what the most romantic day of the year means in terms of email marketing. --MT
Friday, 8 July 2011
Mid-year catch-up--best of Insight so far
We’ve passed the midpoint of 2011, so what better time to reflect and take a look at what’s been most popular with our readers to date.
Delivering strategic and tactical advice to subscribers of the CataloguesCatalogues enewsletter every week, here are the top seven Insight stories of 2011, as measured by click-throughs.
1. Seven easy tips for creating better catalogues -- there’s a science and an art to creating hardworking catalogues, so here are seven tips to help you succeed.
2. Seven email marketing trends for 2011 -- what should your email marketing strategy look like in 2011? Some trends to watch.
3. The year in review -- a roundup of the biggest stories of 2010
4. May Catalogue Log -- of the 91 catalogues we received in May, just 34 made no mention of a special offer on the cover.
5. A practical guide to marketing your website -- originally published in 2010, this article on planning online marketing activity is still popular in 2011.
6. Seven rules to follow when using social media for lead generation -- today’s consumers—and by extension, corporate customers—are ignoring traditional marketing channels. However, one marketing channel continues to open up new avenues for business-to-business companies—social.
7. Three tactics to make the most of email in 2011 -- top tips to help you make the most of email in 2011.
--MT
Delivering strategic and tactical advice to subscribers of the CataloguesCatalogues enewsletter every week, here are the top seven Insight stories of 2011, as measured by click-throughs.
1. Seven easy tips for creating better catalogues -- there’s a science and an art to creating hardworking catalogues, so here are seven tips to help you succeed.
2. Seven email marketing trends for 2011 -- what should your email marketing strategy look like in 2011? Some trends to watch.
3. The year in review -- a roundup of the biggest stories of 2010
4. May Catalogue Log -- of the 91 catalogues we received in May, just 34 made no mention of a special offer on the cover.
5. A practical guide to marketing your website -- originally published in 2010, this article on planning online marketing activity is still popular in 2011.
6. Seven rules to follow when using social media for lead generation -- today’s consumers—and by extension, corporate customers—are ignoring traditional marketing channels. However, one marketing channel continues to open up new avenues for business-to-business companies—social.
7. Three tactics to make the most of email in 2011 -- top tips to help you make the most of email in 2011.
--MT
Saturday, 7 August 2010
Most popular Insight articles of 2010 so far...
Subscribers to the free weekly CataloguesCatalogues enewsletter will no doubt be familiar with the Insight section offering strategic and tactical advice for distance sellers.
If you don't subscribe, here's a taste of what you're missing. The following are our five most-popular Insight articles since January 2010.
What we learnt from 188 pre-Mother's Day emails--if you thought that most of the email newsletters received in the days prior would contain a special Mother’s Day offer, think again.
Five questions to ask before moving to a new web platform--because choosing a web platform can be such a complicated process, here are five questions you should ask yourself before committing to a new system.
Twelve ways to reduce cart abandonment--minimising cart abandonment is an ongoing process. Online merchants need to continually review their checkout process to ensure it isn’t too complicated, too long, and that it doesn’t ask for too much unnecessary information from the customer.
Then and now: Glasses Direct--comparing and contrasting a 2010 Glasses Direct catalogue with one mailed in 2008.
The January Catalogue Log--after receiving just 62 catalogues in December, it was somewhat of a relief that volume heralding the new year was back to a more respectable 131 catalogues.
To sign up to receive Insight--and CataloguesCatalogues--on a regular basis, click here.
If you don't subscribe, here's a taste of what you're missing. The following are our five most-popular Insight articles since January 2010.
What we learnt from 188 pre-Mother's Day emails--if you thought that most of the email newsletters received in the days prior would contain a special Mother’s Day offer, think again.
Five questions to ask before moving to a new web platform--because choosing a web platform can be such a complicated process, here are five questions you should ask yourself before committing to a new system.
Twelve ways to reduce cart abandonment--minimising cart abandonment is an ongoing process. Online merchants need to continually review their checkout process to ensure it isn’t too complicated, too long, and that it doesn’t ask for too much unnecessary information from the customer.
Then and now: Glasses Direct--comparing and contrasting a 2010 Glasses Direct catalogue with one mailed in 2008.
The January Catalogue Log--after receiving just 62 catalogues in December, it was somewhat of a relief that volume heralding the new year was back to a more respectable 131 catalogues.
To sign up to receive Insight--and CataloguesCatalogues--on a regular basis, click here.
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