Tuesday, 23 June 2009

Email we love: Lakeland

I always open my emails from Lakeland. Here’s why:

Great merchandise
On 22nd May Lakeland made housework look like fun by listing five labour-saving ideas to take the chore out of cleaning. Each idea had a timeframe, so you knew exactly how long each task should take. Also in the email Lakeland highlighted its favourite household innovations, I like the stamp that obscures details on personal documents. Lakeland calls it “risk-free recycling”.

Themed emails
A holiday-themed email was sent on 14th June. Promoting space-saving solutions to help when packing a suitcase and digital luggage scales to weigh the load. Non-selling copy included a fun “did you know” feature all about travel.

Added extras
The latest email, on 21st June, featured outdoor entertaining tips. As well as promoting cool bags and “party-proof glassware”, Lakeland also posted a recipe for mixing the perfect jug of Pimm’s. What more could you want?—MT

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