Friday, 19 June 2009

Get with the programme

Flicking through Telegraph Select, a catalogue of “lifestyle solutions for readers of The Daily Telegraph” I can tell that I am not its target customer. From the grandly titled “Revolutionary mother and child lamp” whose deluxe model comes with a remote control to “Shoes so comfortable, they could be slippers” it’s easy to work out the demographic it is aiming at. But whilst I can appreciate a need for many of the products and the benefits they might bring, one item strikes me as completely redundant. Can you think who might need the “TV and radio antenna” after digital switchover in the next few months? Is this Telegraph Select's last-ditch effort to shift stock that will be obsolete in less than a year? Yes, you can get radio on it too, but what radio these days doesn’t come with an AM/FM aerial? And if the built-in antenna is useless I’m sure you could pick one up for less than a tenner. For £12.99 you might as well splash out on a DAB radio (prices start at £14.99 for clock radios, I hear).
The question now is Telegraph Select, where is your range of antique-effect digital radios then?—MT

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