The emails lack any real call to action, any promotions or special offers, any value-added content in the way of tips or news. And because the image is king, I'd imagine some rendering issues may arise.
So Toast appears to be turning its back on best practice. Which doesn't matter, if what it's doing works. But does it? On the one hand, by using such a soft (or virtually nonexistent) sell, Toast stands out from the inbox clutter. But I wonder if standing out is enough to move merchandise. Personally I've not yet been moved to click through, except today, and that was solely for the purposes of writing this blog entry. Any thoughts?--SC