"Express Delivery" declares the pseudo dot whack on the front cover of the summer catalogue from promotional products mailer 4imprint. Below that red headline is the declaration "1, 2 & 5 day service at no extra cost".
Wow, I thought, free next-day delivery. Impressive!
And it would be impressive, if that's what 4imprint meant by "express delivery". But on page 32 there are all sorts of conditions, no least this: "Express service production time does not include days in transit. We will guarantee to despatch your promotional products within 1, 2 or 5 days." In other words, it's not the delivery that's express, but the turnaround time from receipt of order--which to be fair includes personalisation--till despatch of order.
I can't decide if I feel misled or stupid. But either sentiment does not leave me inclined to order from 4imprint.--SC