This email from Rohan caught our eye not only for its use of high-quality photography and pretty decent offers, but also for its innovative travel promotion.
At the end of the email, once we’ve looked at all the clothes on offer and (Rohan hopes) clicked through to buy some, it asks us: “All dressed up? Here’s somewhere to go”. We’re invited to click through one more time to join Rohan staffers—and fellow Rohan enthusiasts—on a trekking adventure in Iceland. Flight leaves 15th August, anyone for Reykjavik?—MT