Wednesday, 1 April 2009

Form and function

This may well be a conventional way of putting together an order form these days, but it’s the first time I’ve noticed this nice little touch. Educational supplies cataloguer Morleys Early Years prints the fax number on the gutter and upside down on the reverse of the order form. That way the number is right-side up when the page is fed through the fax machine, saving the customer the trouble of writing it down before sending the order. Nifty, huh?--MT

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