I know I'm not the only one who was both impressed (by the level of detail in the session) and dismayed (by how many things we're doing wrong with our website--alas).
I'll be writing up the sessions in greater detail for our Insight enewsletter and the Catalogue e-business website. In the meantime, though, here are a few of my favourite quotes:
"You can't just throw money at the web. If you don't involve the right people and you don't think about your user, you'll have a crappy site."--Amy
"Keywords you consider relevant to your business might be keywords that no-one searches for except your CEO."--Stephan, in discussing the need to conduct keyword research for the most effective SEO.
"Navigation is about 60 percent of success."--Amy
"Long URLs are repellent, pushing the user to look at the [search] listing below."--Stephan
"Anything after an ampersand, people do not see."--Amy
I'll let you know when I've put together a more thorough summary of the session, which covered everything from meta tags to trigger emails to Twitter.--SC