Tuesday, 28 April 2009

Lost in translation--part deux

Another reason to do copious research regarding product and brand names before introducing them into a foreign market: This popular dog treat has a name that, in its native US, denotes freshness and wholesomeness with a hint of cuteness. Here in the UK, though, where the treat is now available, the name apparently refers to a distasteful discharge from the nose.
Greenies, anyone?--SC

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