Wednesday, 15 April 2009

It's Asos's world

In its continuing quest for world--or at least World Wide Web--domination, apparel etailer Asos is beta-testing its Asos Life online community. It promoted the soft launch exclusively on Twitter: "We know you love Asos, and it’s because of that that we wanted to let you guys see our community first … to get your opinions on what we’ve done so far, and to help us shape future versions." Even in beta, it's an exhaustive effort, with blogs, forums, groups, and all the other trappings of a first-rate social network. I do question the ROI on the project, though. Then again, only a fool would bet against Asos at this point.--SC

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