Tuesday, 24 March 2009

Carbon copy

Retailers know that promoting their green credentials appeals to today’s environmentally conscious consumers. And we expect that’s why BrightMinds sent an email to its customers letting them know that the spring catalogue is available as a carbon-neutral online edition. But it looks like someone forgot to tell BrightMinds that you can’t recycle everything—the director's letter on page 2 still says “Welcome to the Christmas 2008 edition”.—MT

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