How Howies does it

What I like about this email from apparel brand Howies is how it puts a positive spin on what has apparently been a slow time for the business: "The boys (Tidy Mike, Paul and Tom) in the Printshop are a little quiet. The good weather has sent people rushing outside to enjoy the best two weeks of sun we've had in ages, so they've been catching up on every new YouTube skateboarding edit that's been released in the last few weeks. Now they've seen them all, they want some work to do, so they came up with this idea..." The idea is to give away a T-shirt with every order of at least £100.

I like it so much that I'll even refrain from pointing out the typo in the third paragraph.--SC