Thursday, 26 March 2009

Win some, lose (loose?) some

This promotional email from bedroom specialist Feather & Black first got our attention by tying in to neither Mother's Day nor Easter but instead to the changing of the clocks on Sunday. It may seem a novel occasion for a promotion, but for a bedding merchant it certainly makes sense; who among us doesn't mourn losing that hour of sleep, even though the result is additional daylight?

Unfortunately a few other aspects of the email caught our eye as well: I, for one, won't "loose an hours sleep"; I will, however, "lose an hour's sleep". I'll assume someone was a bit sleepy when proofreading the copy for the email.--SC

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