In the spring edition of its Ideas Shop catalogue, crafts and novelties merchant Baker Ross devotes eight pages in the front of the book to step-by-step instructions for making sparkly picture frames, felt bunnies, and a cute lamb-adorned bird feeder. A waste of paper in these tough times? Hardly. Each page details the materials needed to make the crafts, along with the catalogue pages on which they can be found. There’s no better way to sell Wiggle-Eyes and Self-Adhesive Foam Sheets than to show how those materials can be transformed into an adorable box that resembles an Easter chick.
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