Monday, 16 March 2009

Scare tactic of the week

In a recession, desire isn't necessarily the best driver of sales. For sellers of workplace supplies, that's especially true. But fear is always a great motivator. Hence this email from Slingsby. "It's time to secure the premises," declares the headline. The copy proceeds to cite dire predictions of an increase in theft due to the worsening economy. What's a business to do? Why, buy security systems, cages, and cashboxes from Slingsby, of course. Who says the downturn is bad for everyone's business?--SC

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