Wednesday, 25 March 2009

Your retailer needs you!

This will be the second time in a month that White Stuff is the topic of a blog post. And whilst I don’t want Catablogue e-business to be accused of favouritism, White Stuff clearly deserves a pat on the back for another excellent idea and cleverly executed creative.
“Women (and men) of Britain* - shop for Victory with the White Stuff Ration Book!” began an email titled Beat the Blitz. (The asterisk, if you’re wondering, was explained in the footer of the email—“We even deliver overseas”.)
It went on to explain that with every purchase made online or in-store customers would receive a free “ration book” packed with discounts and special offers from White Stuff’s partners to help customers get through the current recession. Not only that but White Stuff’s very own “land girls” Ivy and Lil (“who quite frankly have ‘been there, done that’ and are wondering what all the fuss is about”) dispense advice on how to “make do and mend, entertain the troops and beautify on a budget”. The ration book concept is well thought through too—customers can collect stamps throughout April, May and June to qualify for money off at White Stuff.
With the current talk of recession, deflation et al, it’s refreshing to receive such a clever, upbeat email full of fighting spirit. Good work, White Stuff. At ease. --MT

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